INSIDE THE MARKSTRAT WORLD
When considering to apply for the MiM program, you may wonder how the educational experience will look like, especially if you studied business in your undergrad.
Of course, there are tons of theoretical learning intended to provide you with the basic tools you will need in your future business career. However, at London Business School there are plenty of opportunities to put your skills into practice and probably one of the more exciting (and time consuming) is playing Markstrat in the Marketing course.
Markstrat is a web-based simulator that intends to reproduce a virtual market with two products and 5 competing companies. Each study group forms a team that tries to outperform their competitors by devising and implementing a sound marketing strategy. Managing the overload of information and the tight time constraints is not easy, especially if you need to reach an agreement with the rest of your team!
This is a very valuable experience both in terms of marketing knowledge and soft teamwork skills. And although my team is not one of the best performers, I am enjoying the experience especially when it means postponing the preparation for our second term finals!!
In following posts I will try to explain other opportunities to engage in extracurricular activities (this time non-compulsory) that enrich our educational experience at London Business School
When considering to apply for the MiM program, you may wonder how the educational experience will look like, especially if you studied business in your undergrad.
Of course, there are tons of theoretical learning intended to provide you with the basic tools you will need in your future business career. However, at London Business School there are plenty of opportunities to put your skills into practice and probably one of the more exciting (and time consuming) is playing Markstrat in the Marketing course.
Markstrat is a web-based simulator that intends to reproduce a virtual market with two products and 5 competing companies. Each study group forms a team that tries to outperform their competitors by devising and implementing a sound marketing strategy. Managing the overload of information and the tight time constraints is not easy, especially if you need to reach an agreement with the rest of your team!
This is a very valuable experience both in terms of marketing knowledge and soft teamwork skills. And although my team is not one of the best performers, I am enjoying the experience especially when it means postponing the preparation for our second term finals!!
In following posts I will try to explain other opportunities to engage in extracurricular activities (this time non-compulsory) that enrich our educational experience at London Business School
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